March, 2025

Do you recall the last time you searched on Google and even scrolled to the second page of results? It hardly ever happens, does it? Basically, if your business doesn’t appear on Google’s first page, your audience won’t discover you. Research on 80 million keywords shows that 28.5% of users click on the top organic search result, with click rates declining steadily thereafter. Moreover, on Google’s second page, click rates drop to well under 1%.

If you have ever gone through the latest analytics about 68% of website traffic originates from search. So, you simply cannot ignore Google SEO for your business. We are here to boost your leads by sharing what an SEO consultant can do for you. Let’s jump right in!

SEO Consultant: A Quick View

• Your SEO consultant structures your website under Google’s “best practice” guidelines. He publishes content that adds value for your customers, and builds relationships with other websites across the Internet. So, yes guys eltimately your site will rank higher in search engine results.
• Google search engine optimization (SEO) is a key part of online marketing today. In simple terms, the better your SEO efforts, the more successful you will be online in the long run.
• SEO experts typically collaborate closely with your content/copywriters, social media specialists, and other digital marketing experts. Whether working alongside an in-house marketing team or as a freelancer, SEO consultants may also assemble their own team if necessary.

What Does an SEO Consultant Do?

The professional SEO services cover many tasks designed to help your website’s search engine rankings improve organically. Here are the key tasks performed by an SEO person: 

1. Keyword Research

Keyword research is the foundation of a successful strategy. It focuses on optimizing your website for what your customers are searching for—specifically, the words and phrases they use to find your products. Understanding your audience and how they search is crucial.

Key Insights

SEO consultants conduct keyword research to generate a list of keywords your content needs to target. They also offer advice on keyword placement and frequency across various sections. For example, they may recommend integrating long-tail keywords in blog titles/meta descriptions and less common ones in the body text. He will also assess metrics such as:

 Search volume – Keyword difficulty – Click-through rates – Traffic potential

2. Website Audits

In a website audit, the consultant examines your website from an SEO standpoint and suggests improvements. They inspect web page content, meta descriptions, site functionality, and various other factors affecting search engine performance. Website audits help assess how search engine algorithms evaluate your website’s value.

Key Insights

Experts check if search engines see your website as relevant to the keywords your customers use. They also look at how easy your site is to access, its trustworthiness, and its authority. If your website loads slowly or doesn’t have an SSL certificate, it can hurt your search rankings. SEO consultants usually start by doing an audit when they first work with you and continue to do them regularly, especially after big updates from Google.

3. Competitor Research

The beauty of a website and seo services lie in competitor research. Like we have to take a look at what keywords they’re ranking for and how our website can achieve a higher ranking on the same keywords.

Key Insights

For example, if a competitor holds a top-ranking article titled “How to Choose the Right Food for Your Cat,” you’ll design a more comprehensive guide for your website. SEO professionals utilize tools to automate competitor research more efficiently and pinpoint strategies to surpass competition such as identifying content gaps, assessing competitor backlinks, and tracking keyword rankings. 

4. Content Optimization

SEO consultants work with content writers and they will surely enhance website content by targeting the most applicable keywords.

Key Insights

This SEO-friendly content that provides value to readers and boosts rankings. But content optimization isn’t about stuffing keywords; instead, it’s about the natural, strategic inclusion of keywords into blog titles, page headings, and subheadings. They also guide businesses on editorial elements like: 

• Internal linking
• Blog structure
• Backlinking. 

5. On-Page & Off-Page Optimization

On-page SEO focuses on visual factors such as

• Content layout
• Keyword density
• Page speed
• Metadata
• Mobile-friendliness
• Structure URL. 

For off-page SEO,activities like:

• Building backlinks
• Social sharing
• Guest blogging
• Other outreach efforts

Key Insights

Backlinks are still the backbone of ranking factors. Hiring an expert entails balancing back and forth on-site optimization and off-site elements like link-building. 

6. Local SEO

Local SEO is all about making sure your website appears when people in your area search for something related to your business. This is where you can truly see the benefits of local SEO.

Key Insights

With local SEO, businesses can appear in localized search results based on the geographic areas of their business services. Whether you’re targeting nearby customers or extending targeting across regions, local SEO matters. Google’s algorithm factors in things like: – Google My Business profiles – Reviews – Citations

7. Technical SEO

It undergoes certain technicalities and is critical.

Key Insights

Bringing SEO insights into technical factors such as:

• Opening essential files
• Mobile-friendly designs
• Improving site speed

Plus, if your content doesn’t load fast enough, the overall user experience suffers with negative effects on rankings. 

Leads Drying Up? Time to Call an SEO Expert

If you’re searching for hiring an SEO consultant, start early to maximize your investment, given that success takes some lead time. So, SEO isn’t a cost but an investment in Leads.  In a sea of biggest SEO companies, Markitpapa stands out. We focus on you and use data to drive success. Unlike other services in Pakistan that stick to old tricks, we create tailored, results-driven SEO strategies just for your business.

Our Agile SEO approach adapts to changes, keeping your website ahead of algorithm updates and trends. Looking for an SEO agency nearby? Relax! You’re in the right place. Let Markitpapa take care of it!

FAQs

Why Isn’t My Site Showing Up? Reality Check!

93 percent of online experiences start with a search engine, and 47 percent of users click on one of the top three results. Yeah, that’s what we humans do! So, here comes the magic to filter out some pros for SEO Karachi-based companies and figure out the possible reasons for the invisibility of your site. Many business owners don’t really grasp what happens behind the scenes at an SEO company in Pakistan.

They often assume that our SEO experts in Karachi simply juggle multiple hats all day long. It’s way better to first clarify what SEO is. SEO stands for search engine optimization, which is the process of boosting a web page’s search rankings to improve online visibility. Here’s why hiring a genuine SEO expert in Karachi is so crucial for any business:

SEO Services: Should Be Included When You Sign an SEO Company in Pakistan

A good SEO company in Pakistan—like Markitpapa—typically includes the following in their SEO contract:

Website Structure Analysis

While Google and other major search engines (Bing, for example, is trying really hard) stress that sites should be designed for users rather than just for engines, the truth is, your site must be structured properly for the engines to read it if you want those users. Our web team checks for several factors, such as:

• HTTP or HTTPS: The “s” in HTTPS indicates your site is secure. Even if you don’t accept credit card payments online, a secured site is vital since Google favors secure websites in search results.
• Analytics Setup: We verify if analytics tracking is in place. If not, we install it so we can track where your leads and sales originate, providing you with meaningful results.
• Robots.txt: This file prevents search engine crawlers from indexing pages you prefer to keep hidden.
• Site Errors: Errors send signals to search engines that your site might be untrustworthy, affecting its ranking. Common issues include 4XX errors, duplicate content, missing or duplicate title tags, and pages blocked by Robots.txt.
• Indexed Status: Indexed pages are those that search crawlers have found and deemed of sufficient quality to rank.
• Sitemap: Your XML sitemap lists all pages you want indexed.
• Page Speed: User experience matters; faster page loads mean better rankings.
• Meta Elements: Duplicate title tags, meta descriptions, and content can harm your ranking. Optimized meta elements improve your chances on the SERPs.
• Conversion Rates: Our SEO company in Pakistan looks for bottlenecks in the user journey and tests different forms or links to see which yields the best results.

Content Analysis

Once the technical aspects are handled, the SEO company in Karachi at Markitpapa steps in for content analysis. By reviewing the existing content on your site, we diagnose issues such as:

• Voice search compatibility
• Poorly targeted keywords
• Low-ranking content
• Duplicate content
• Missing pages
• Name, address, and phone number inconsistencies (crucial for local SEO)

Your website content is critical—it attracts visitors and converts them into leads. By assessing what you have, we plan the best way forward and perform keyword analysis to discover the best opportunities for higher rankings and customer engagement.

Off-Page Analysis

Much of your SEO success happens off your website, on review sites, industry blogs, and online directories. The bright side is that if your business is popular online or has plenty of positive reviews, ranking for key terms is easier. The downside is that many small companies might not be as well-known and could have more negative reviews.

Once we’ve thoroughly reviewed your site, we shift our focus to what people are saying about you online. This includes identifying web mentions and adjusting them in your favor. If we find negative reviews, we advise you on how to respond and resolve the issues. Our aim is to build a reputable online presence that users trust. We use tools that help improve:

• Organic traffic
• Locally focused content
• Unique title tags and meta descriptions for each product or service
• Consistent NAP (Name, Address, Phone number) across listings
• Authentic reviews (with schema markup)
• Trustworthy directory listings
• Mobile-friendly design
• Authority-building measures

Even small tweaks like these can significantly enhance your web presence.

Optimizing Code and Site Structure

Sometimes your site’s code and structure are mostly in good shape, needing only minor adjustments. There’s always something extra you can do to outshine your local competitors. At Markitpapa, when we optimize your site’s code and structure, we:

• Structure your site’s navigation so it’s easy for users to find what they need
• Clean up your site’s code to improve speed
• Fix errors detected by Google’s crawlers
• Add an XML sitemap so Google can efficiently index your pages
• Insert internal links to guide users to key areas

Optimizing On-Page Content

Content is king, but maintaining your website is not a one-time effort. You can’t just create landing pages and forget about them. To consistently drive organic traffic, you must keep producing new content and refining existing pages. At our most reliable SEO company in Pakistan, we:

• Remove or rewrite duplicate content
• Integrate keywords into your page titles to help Google rank your pages
• Enhance underperforming landing pages with well-written, keyword-rich copy
• Create new landing pages to attract additional visitors
• Update images, format text, and adjust colors to encourage conversions

Optimizing Off-Page Factors

Your off-site presence is just as crucial as on-site optimization. We work to:

• Implement local SEO tactics to boost rankings for local terms
• Verify and update directory listings to ensure accurate information
• Seek out valuable new directories for your business
• Submit press releases about your latest services and newsworthy events
• Find industry blogs where we can contribute guest posts in exchange for backlinks

Continued Analysis

SEO is more than just making adjustments—it’s about continuously analyzing data. At Markitpapa, we track, test, tweak, and repeat. Throughout our process, we:

• Monitor rankings, traffic, and conversions daily, weekly, or monthly
• Use the collected data to decide which adjustments will benefit your site the most

Should I Hire an SEO Company in Pakistan?

If you want to grow your business, aren’t sure how your website contributes to your bottom line, or need more leads and sales, then hiring an SEO company in Pakistan is essential. You might also want to expand into new markets, get more phone calls than your competitors, or simply secure your company’s future. If any of these apply to you, it’s time to work with professionals who know how to boost your online presence.

How Do I Find the Best SEO Company in Pakistan for My Needs?

Finding the right SEO services in Karachi is crucial since SEO is a long-term commitment. Beware of any company promising overnight rankings, doubled traffic, or instant leads. Such promises usually come from firms using black-hat tactics. Instead, look for an SEO agency Karachi that shows proven case studies, genuine reviews, and clear contract terms. Ask questions like:

• What exactly is included in the contract?
• What is the cancellation process?
• How will communication be handled?
• Who will have access to my site and analytics accounts?
• Will I retain ownership of my website?
• Do you provide guarantees? (A reputable SEO company won’t offer guarantees.)
• Have you worked with companies similar to mine?
• What contracts and pricing options are available?
• What are all your fees and payment methods?

Rank Top On Google: With Our Certified SEO Company in Pakistan

If you’re aiming to enhance your online presence, you need to decide how you want your business to appear online. Do you want your site to reflect your brand’s true value or risk being misrepresented? If you’re serious about growth and reputation, contact our Certified SEO company in Pakistan. 

With Markitpapa, you can trust that every optimization effort is designed with your business’s best interest in mind. Our team of SEO experts in Karachi is ready to help you achieve top rankings and genuine online success.  Let our expertise turn your digital presence into a powerful asset. Reach out now and start your journey toward sustainable online growth!