Why Isn’t My Site Showing Up? Reality Check!
93 percent of online experiences start with a search engine, and 47 percent of users click on one of the top three results. Yeah, that’s what we humans do! So, here comes the magic to filter out some pros for SEO Karachi-based companies and figure out the possible reasons for the invisibility of your site. Many business owners don’t really grasp what happens behind the scenes at an SEO company in Pakistan.
They often assume that our SEO experts in Karachi simply juggle multiple hats all day long. It’s way better to first clarify what SEO is. SEO stands for search engine optimization, which is the process of boosting a web page’s search rankings to improve online visibility. Here’s why hiring a genuine SEO expert in Karachi is so crucial for any business:
In This Blog
SEO Services: Should Be Included When You Sign an SEO Company in Pakistan

A good SEO company in Pakistan—like Markitpapa—typically includes the following in their SEO contract:
Website Structure Analysis
While Google and other major search engines (Bing, for example, is trying really hard) stress that sites should be designed for users rather than just for engines, the truth is, your site must be structured properly for the engines to read it if you want those users. Our web team checks for several factors, such as:
- HTTP or HTTPS: The “s” in HTTPS indicates your site is secure. Even if you don’t accept credit card payments online, a secured site is vital since Google favors secure websites in search results.
- Analytics Setup: We verify if analytics tracking is in place. If not, we install it so we can track where your leads and sales originate, providing you with meaningful results.
- Robots.txt: This file prevents search engine crawlers from indexing pages you prefer to keep hidden.
- Site Errors: Errors send signals to search engines that your site might be untrustworthy, affecting its ranking. Common issues include 4XX errors, duplicate content, missing or duplicate title tags, and pages blocked by Robots.txt.
- Indexed Status: Indexed pages are those that search crawlers have found and deemed of sufficient quality to rank.
- Sitemap: Your XML sitemap lists all pages you want indexed.
- Page Speed: User experience matters; faster page loads mean better rankings.
- Meta Elements: Duplicate title tags, meta descriptions, and content can harm your ranking. Optimized meta elements improve your chances on the SERPs.
- Conversion Rates: Our SEO company in Pakistan looks for bottlenecks in the user journey and tests different forms or links to see which yields the best results.
Content Analysis

Once the technical aspects are handled, the SEO company in Karachi at Markitpapa steps in for content analysis. By reviewing the existing content on your site, we diagnose issues such as:
- Voice search compatibility
- Poorly targeted keywords
- Low-ranking content
- Duplicate content
- Missing pages
- Name, address, and phone number inconsistencies (crucial for local SEO)
Your website content is critical—it attracts visitors and converts them into leads. By assessing what you have, we plan the best way forward and perform keyword analysis to discover the best opportunities for higher rankings and customer engagement.
Off-Page Analysis
Much of your SEO success happens off your website, on review sites, industry blogs, and online directories. The bright side is that if your business is popular online or has plenty of positive reviews, ranking for key terms is easier. The downside is that many small companies might not be as well-known and could have more negative reviews.
Once we’ve thoroughly reviewed your site, we shift our focus to what people are saying about you online. This includes identifying web mentions and adjusting them in your favor. If we find negative reviews, we advise you on how to respond and resolve the issues. Our aim is to build a reputable online presence that users trust. We use tools that help improve:
- Organic traffic
- Locally focused content
- Unique title tags and meta descriptions for each product or service
- Consistent NAP (Name, Address, Phone number) across listings
- Authentic reviews (with schema markup)
- Trustworthy directory listings
- Mobile-friendly design
- Authority-building measures
Even small tweaks like these can significantly enhance your web presence.
Optimizing Code and Site Structure
Sometimes your site’s code and structure are mostly in good shape, needing only minor adjustments. There’s always something extra you can do to outshine your local competitors. At Markitpapa, when we optimize your site’s code and structure, we:
- Structure your site’s navigation so it’s easy for users to find what they need
- Clean up your site’s code to improve speed
- Fix errors detected by Google’s crawlers
- Add an XML sitemap so Google can efficiently index your pages
- Insert internal links to guide users to key areas
Optimizing On-Page Content
Content is king, but maintaining your website is not a one-time effort. You can’t just create landing pages and forget about them. To consistently drive organic traffic, you must keep producing new content and refining existing pages. At our most reliable SEO company in Pakistan, we:
- Remove or rewrite duplicate content
- Integrate keywords into your page titles to help Google rank your pages
- Enhance underperforming landing pages with well-written, keyword-rich copy
- Create new landing pages to attract additional visitors
- Update images, format text, and adjust colors to encourage conversions
Optimizing Off-Page Factors
Your off-site presence is just as crucial as on-site optimization. We work to:
- Implement local SEO tactics to boost rankings for local terms
- Verify and update directory listings to ensure accurate information
- Seek out valuable new directories for your business
- Submit press releases about your latest services and newsworthy events
- Find industry blogs where we can contribute guest posts in exchange for backlinks
Continued Analysis
SEO is more than just making adjustments—it’s about continuously analyzing data. At Markitpapa, we track, test, tweak, and repeat. Throughout our process, we:
- Monitor rankings, traffic, and conversions daily, weekly, or monthly
- Use the collected data to decide which adjustments will benefit your site the most
Should I Hire an SEO Company in Pakistan?
If you want to grow your business, aren’t sure how your website contributes to your bottom line, or need more leads and sales, then hiring an SEO company in Pakistan is essential. You might also want to expand into new markets, get more phone calls than your competitors, or simply secure your company’s future. If any of these apply to you, it’s time to work with professionals who know how to boost your online presence.
How Do I Find the Best SEO Company in Pakistan for My Needs?

Finding the right SEO services in Karachi is crucial since SEO is a long-term commitment. Beware of any company promising overnight rankings, doubled traffic, or instant leads. Such promises usually come from firms using black-hat tactics. Instead, look for an SEO agency Karachi that shows proven case studies, genuine reviews, and clear contract terms. Ask questions like:
- What exactly is included in the contract?
- What is the cancellation process?
- How will communication be handled?
- Who will have access to my site and analytics accounts?
- Will I retain ownership of my website?
- Do you provide guarantees? (A reputable SEO company won’t offer guarantees.)
- Have you worked with companies similar to mine?
- What contracts and pricing options are available?
- What are all your fees and payment methods?
Rank Top On Google: With Our Certified SEO Company in Pakistan
If you’re aiming to enhance your online presence, you need to decide how you want your business to appear online. Do you want your site to reflect your brand’s true value or risk being misrepresented? If you’re serious about growth and reputation, contact our Certified SEO company in Pakistan.
With Markitpapa, you can trust that every optimization effort is designed with your business’s best interest in mind. Our team of SEO experts in Karachi is ready to help you achieve top rankings and genuine online success. Let our expertise turn your digital presence into a powerful asset. Reach out now and start your journey toward sustainable online growth!