More Leads Now: Take Help From SEO Consultant?

Do you recall the last time you searched on Google and even scrolled to the second page of results? It hardly ever happens, does it? Basically, if your business doesn’t appear on Google’s first page, your audience won’t discover you. Research on 80 million keywords shows that 28.5% of users click on the top organic search result, with click rates declining steadily thereafter. Moreover, on Google’s second page, click rates drop to well under 1%.

If you have ever gone through the latest analytics about 68% of website traffic originates from search. So, you simply cannot ignore Google SEO for your business. We are here to boost your leads by sharing what an SEO consultant can do for you. Let’s jump right in!

SEO Consultant: A Quick View

• Your SEO consultant structures your website under Google’s “best practice” guidelines. He publishes content that adds value for your customers, and builds relationships with other websites across the Internet. So, yes guys eltimately your site will rank higher in search engine results.
• Google search engine optimization (SEO) is a key part of online marketing today. In simple terms, the better your SEO efforts, the more successful you will be online in the long run.
• SEO experts typically collaborate closely with your content/copywriters, social media specialists, and other digital marketing experts. Whether working alongside an in-house marketing team or as a freelancer, SEO consultants may also assemble their own team if necessary.

What Does an SEO Consultant Do?

The professional SEO services cover many tasks designed to help your website’s search engine rankings improve organically. Here are the key tasks performed by an SEO person: 

1. Keyword Research

Keyword research is the foundation of a successful strategy. It focuses on optimizing your website for what your customers are searching for—specifically, the words and phrases they use to find your products. Understanding your audience and how they search is crucial.

Key Insights

SEO consultants conduct keyword research to generate a list of keywords your content needs to target. They also offer advice on keyword placement and frequency across various sections. For example, they may recommend integrating long-tail keywords in blog titles/meta descriptions and less common ones in the body text. He will also assess metrics such as:

 Search volume – Keyword difficulty – Click-through rates – Traffic potential

2. Website Audits

In a website audit, the consultant examines your website from an SEO standpoint and suggests improvements. They inspect web page content, meta descriptions, site functionality, and various other factors affecting search engine performance. Website audits help assess how search engine algorithms evaluate your website’s value.

Key Insights

Experts check if search engines see your website as relevant to the keywords your customers use. They also look at how easy your site is to access, its trustworthiness, and its authority. If your website loads slowly or doesn’t have an SSL certificate, it can hurt your search rankings. SEO consultants usually start by doing an audit when they first work with you and continue to do them regularly, especially after big updates from Google.

3. Competitor Research

The beauty of a website and seo services lie in competitor research. Like we have to take a look at what keywords they’re ranking for and how our website can achieve a higher ranking on the same keywords.

Key Insights

For example, if a competitor holds a top-ranking article titled “How to Choose the Right Food for Your Cat,” you’ll design a more comprehensive guide for your website. SEO professionals utilize tools to automate competitor research more efficiently and pinpoint strategies to surpass competition such as identifying content gaps, assessing competitor backlinks, and tracking keyword rankings. 

4. Content Optimization

SEO consultants work with content writers and they will surely enhance website content by targeting the most applicable keywords.

Key Insights

This SEO-friendly content that provides value to readers and boosts rankings. But content optimization isn’t about stuffing keywords; instead, it’s about the natural, strategic inclusion of keywords into blog titles, page headings, and subheadings. They also guide businesses on editorial elements like: 

• Internal linking
• Blog structure
• Backlinking. 

5. On-Page & Off-Page Optimization

On-page SEO focuses on visual factors such as

• Content layout
• Keyword density
• Page speed
• Metadata
• Mobile-friendliness
• Structure URL. 

For off-page SEO,activities like:

• Building backlinks
• Social sharing
• Guest blogging
• Other outreach efforts

Key Insights

Backlinks are still the backbone of ranking factors. Hiring an expert entails balancing back and forth on-site optimization and off-site elements like link-building. 

6. Local SEO

Local SEO is all about making sure your website appears when people in your area search for something related to your business. This is where you can truly see the benefits of local SEO.

Key Insights

With local SEO, businesses can appear in localized search results based on the geographic areas of their business services. Whether you’re targeting nearby customers or extending targeting across regions, local SEO matters. Google’s algorithm factors in things like: – Google My Business profiles – Reviews – Citations

7. Technical SEO

It undergoes certain technicalities and is critical.

Key Insights

Bringing SEO insights into technical factors such as:

• Opening essential files
• Mobile-friendly designs
• Improving site speed

Plus, if your content doesn’t load fast enough, the overall user experience suffers with negative effects on rankings. 

Leads Drying Up? Time to Call an SEO Expert

If you’re searching for hiring an SEO consultant, start early to maximize your investment, given that success takes some lead time. So, SEO isn’t a cost but an investment in Leads.  In a sea of biggest SEO companies, Markitpapa stands out. We focus on you and use data to drive success. Unlike other services in Pakistan that stick to old tricks, we create tailored, results-driven SEO strategies just for your business.

Our Agile SEO approach adapts to changes, keeping your website ahead of algorithm updates and trends. Looking for an SEO agency nearby? Relax! You’re in the right place. Let Markitpapa take care of it!

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